Welcome to the launch of Trusted.Marketing.
This new year already has brought two concepts to the forefront of trust: content and security. Pay-for-play is alive and well but media has been fighting a losing perception battle- especially on the big platforms. The Federal government shutdown erodes trust in large institutions.
Quality, authentic content is more important than ever. The platform it’s created on and how it gets delivered to the right audience is confounding many organizations. Trusted.Marketing offers insights and solutions to demystify the world of data, technology and marketing.