Marketing strategy, content and web development, political consulting and all things digital are just a few of our obsessions. Founder James P. O’Brien is a strategist, publisher and startup consultant and CEO, with over 3 decades of experience. He started young delivering strategy, communications and insight on over 300+ campaigns including 30+ startups, while constantly experimenting with different digital tactics and services, and testing the latest tools.
Content is the New Creative
The world has grown increasingly reliant on technology and influenced by digital. This deepened through the pandemic years. Currently, digital technology is used as much for censorship and destruction as communications and construction. The volatility of politics is impacting every business and household. How is your strategy addressing this today?
Digital Impact and Sustainability
Integrated with our core services, are two unique strategic influencer missions:
First, is a new Content-as-a-Service (CaaS) platform to deliver research, digital tools and consulting services across a wider audience through affordable subscriptions. GreyRock.Digital is a civil engagement strategy, Substack community and bi-monthly newsletter: “The GreyRock Strategy.” It directly delivers hard to censor, evidence-based issue research, news analysis and ready-made social content designed to support individual or organizational strategic communications.
Second, is the “digital empathy” movement. It raises awareness of how people feel about brands and how they treat each other online. This is a critical element missing from most corporate and political campaigns. Remember empathy means you are feeling what someone else is feeling and that’s not an endorsement but an understanding necessary for insight.
The goal of both influencer missions is to measurably improve political discourse, online business and the human experience in the digital world.