Welcome to Trusted.Marketing.
This new year brings two concepts to the forefront of trust: content and collaboration. Pay-for-play is alive and well but media has been fighting a losing perception battle- especially on the big platforms. The government’s partisanship, empty impeachment and quarterly shutdown crises erodes trust in large institutions. And more and more individual Americans rely on each other using digital tools to collaborate in small ad-hoc tribes.
Quality, authentic content is more important than ever. The platform it’s created on and how it gets delivered to the right audience is confounding many organizations. And communications around internal collaboration is proving a challenge as well as teams have more tools than work hours to use them. Trusted.Marketing offers insights and answers to demystify the constantly new world of data, technology and marketing.